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Side project ideas: real-world problems to solve

Months rather than a weekend, patience rather than capital. Big enough to need a plan, small enough that nobody has to quit their job to start.

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6 problems · all 28 on the Index

Framed 21 Sep Ed. 1

Enterprise AIProblem 0009

AI has made cyber attacks cheap to run and easy to scale. Large firms can answer in kind: they have security teams, budgets and tools, and they can grow each as the threat grows. Small businesses cannot. Their systems are often set up and looked after by outside suppliers, their defences are seldom tested, and a break-in is often found by someone else. So the same change raises the risk for big and small firms alike but the defence only for the large, and the gap between big and small firms widens. What is missing is defence that scales the way attacks now do: priced for a small firm, and able to run without a security team.

Who lives with itOwners of small businesses without a security team · the IT and web suppliers that set up and look after their systems · customers whose data is taken in a break-in · the banks and insurers that carry the losses

Why nowAn ENISA survey of small and medium enterprises, carried out during the pandemic, found that around nine in ten expected serious harm to their business within a week of a cyber incident and that over half believed it would likely end the business, against a backdrop of low security budgets and a lack of in-house cyber skills. BleepingComputer reported on 23 September 2026 that the security firm Gambit traced one operator who used open-source AI agents to breach at least 27 companies in five days and take more than 600,000 card records, at an average of $25.46 per completed scan. The UK government's Cyber Security Breaches Survey, published in April 2026, shows the defending side split by size: 76% of large businesses had a formal plan for handling an attack, against 21% of micro businesses

Why it mattersAn existential risk to the firms that make up the overwhelming majority of businesses, where the binding constraint is operator time rather than money or intent. Security that needs nobody to watch it is a different product from the one being sold. Security products assume someone to run them: alerts to sort, tests to commission, fixes to make. Small firms buy what their IT or web supplier offers, and many already pay one for security. A small team could start with one case where the stakes are clear, such as small online shops whose checkouts draw card thieves: constant, automated checks of the site, priced for a small firm and sold through the suppliers that already look after it.

Inspired by reporting from ENISA (European Union Agency for Cybersecurity)

A side project to make a dent in Critical (Ainna's editorial grade)
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Framed 21 Sep Ed. 1

WorkProblem 0010

We can now say with some precision which occupations generative AI reaches first, how that varies by country, and that the exposure falls hardest on clerical and administrative work done mostly by women. What does not exist is the other half: a route from an exposed role into an adjacent one that uses the same accumulated judgment. Retraining is too often offered as courses unrelated to what the person already knows how to do.

Who lives with itClerical, administrative and business support workers · employers holding the institutional knowledge in those roles · public employment services

Why nowThe ILO finds 29% of female-dominated occupations carry exposure to generative AI against 16% of male-dominated ones, with exposure reaching around 41% of jobs in high-income countries versus 11% in low-income ones, and women more exposed than men in 88% of the countries analysed.

Why it mattersThe measurement is done and the response is missing, which is an unusually clear place to build. Mapping what an exposed role actually contains onto roles needing those same capabilities is a matching problem, and matching problems are tractable.

Inspired by reporting from International Labour Organization

A side project to make a dent in Critical (Ainna's editorial grade)
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Framed 21 Sep Ed. 1

EducationProblem 0011

Most institutions are writing or planning a policy about AI; few have changed what they actually measure. The essay, the problem set and the report were proxies for thinking that worked only while producing them was expensive. That assumption is gone. Detection tools are unreliable enough to risk accusing the wrong students, and much of what is graded no longer shows reliably what a student understands.

Who lives with itTeachers and lecturers redesigning assessment alone · students wrongly suspected · institutions whose credentials depend on the answer

Why nowA UNESCO survey found 19% of higher education institutions had formal AI guidance with a further 42% developing it, while more than half reported uncertainty about how to apply AI pedagogically and one in four had already encountered ethical problems including authorship disputes.

Why it mattersThe question has moved from catching misuse to evidencing learning, and nothing is built for the new question. Making a student's reasoning visible, cheaply and without treating them as a suspect, solves what detection never could.

Inspired by reporting from UNESCO

A side project to make a dent in Critical (Ainna's editorial grade)
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Framed 21 Sep Ed. 1

FoodProblem 0015

Loss happens at the handovers: field to packer, packer to distributor, distributor to shelf. Every party measures only its own side of each one. So each set of numbers looks defensible while the total is enormous, and the interventions that would work are precisely the ones nobody can see, because they sit between two businesses rather than inside one.

Who lives with itGrowers and packers · distributors and independent retailers · redistribution charities working the same corridors

Why nowFAO estimates that 13.3% of the world's food was lost in 2023 after harvest and before retail, on farms and in transport, storage, wholesale and processing, up slightly from 13.0% in 2015 when global monitoring began.

Why it mattersMeasurement at the handover is the wedge, and it is cheap: the produce is already photographed, weighed and scanned on both sides of every transfer. Nobody is joining those records, because each side owns only its own.

Inspired by reporting from Food and Agriculture Organization of the United Nations

A side project to make a dent in High (Ainna's editorial grade)
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Framed 21 Sep Ed. 1

Enterprise AIProblem 0020

Support has been largely automated, and for routine questions that is an improvement. The unusual case is where it breaks: a bereavement, a billing error, a locked account, a situation the script has no branch for. The customer loops, rephrases, tries again, and eventually gives up, and the company never learns it happened, because a failed escape is rarely a metric anyone collects.

Who lives with itCustomers in genuinely unusual situations · the few remaining human agents · support leaders flying blind

Why nowAutomated support is now the default first line almost everywhere, while the escalation path behind it has often been thinned.

Why it mattersThe savings are measured precisely and the losses are invisible entirely, which is why the balance keeps tipping the wrong way. Detecting the moment a conversation has stopped working is a narrow, concrete capability, and whoever builds it is selling the missing half of every deployment.

Framed by Ainna editorial

A side project to make a dent in High (Ainna's editorial grade)
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Framed 21 Sep Ed. 1

WorkProblem 0026

A small business with roles to fill competes on the same job boards as employers with recruitment teams, brand recognition and budget, and loses. Meanwhile capable people a few streets away never see the role, or see it and do not recognise themselves in the wording. Both sides are present, willing and unable to locate one another.

Who lives with itOwners of trades, care and hospitality businesses · local jobseekers and career changers · the boards that serve neither well

Why nowHiring has concentrated onto national platforms optimised for volume and for employers who can pay to be seen, which is the opposite of what a local employer with two vacancies needs.

Why it mattersThis is a matching failure rather than a shortage, and matching failures are solvable. Local, skills-first matching remains underbuilt because the large platforms are built for a different customer.

Framed by Ainna editorial

A side project to make a dent in High (Ainna's editorial grade)
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The same Radar runs in your context. What you see here is Problem Radar, free. Tune it to your market and it listens to the sectors, themes and geographies you set, landing every find in your portfolio, graded: that's the Team plan (coming soon). Tune it to your company and it listens to your innovation agenda and to your own people: that's Enterprise. Both are private to you: nothing they find is ever published.

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