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The IndexCoordination

Coordination

Nobody is missing. Nothing is broken. There is simply no place where it all comes together.

2 problems · all 20 on the Index

Ed. 1

HealthProblem 0019

Caring for an ageing parent means medications, appointments, home visits, bills and forms, shared between siblings in different cities and often different countries. It runs on a group chat, a shared folder and whoever remembers. Things fall through, one person quietly carries most of it, and the professionals involved each see a fragment of a picture nobody holds whole.

Who lives with itAdult children caring for parents · home-care workers · family doctors seeing only their slice

Why nowPopulations are ageing across high-income countries and many middle-income ones while the paid care workforce is not growing with them, so more of this coordination falls to families who were never set up to do it.

Why it matters · the JudgeThis is coordination, exactly what software is good at, and the tools built for it have yet to become the way families actually run it. The work is already being done; it is simply being done badly, by people with no tools and no training, at one of the hardest times of their lives.

Framed by Ainna editorial

A funded startup to make a dent in
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Ed. 1

WorkProblem 0026

A small business with roles to fill competes on the same job boards as employers with recruitment teams, brand recognition and budget, and loses. Meanwhile capable people a few streets away never see the role, or see it and do not recognise themselves in the wording. Both sides are present, willing and unable to locate one another.

Who lives with itOwners of trades, care and hospitality businesses · local jobseekers and career changers · the boards that serve neither well

Why nowHiring has concentrated onto national platforms optimised for volume and for employers who can pay to be seen, which is the opposite of what a local employer with two vacancies needs.

Why it matters · the JudgeThis is a matching failure rather than a shortage, and matching failures are solvable. Local, skills-first matching remains underbuilt because the large platforms are built for a different customer.

Framed by Ainna editorial

A side project to make a dent in
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