What is a product requirements deck?
A product requirements deck presents the PRD for alignment meetings, in four parts (discover, define, build and launch), with the requirements in an appendix.
Also called: Visual PRD, PRD deck, PRD presentation.
Why it matters
Decisions are made in meetings, not in documents. The deck carries the PRD's reasoning in a form a room can follow, part by part, and every slide traces back to the same analyses.
Four parts, from the opportunity to the market
The deck follows the product lifecycle of Innovation Mode 2.0.
- Discover. The problem, the users, the market and the competition, and the opportunity worth pursuing.
- Define. The product itself: the vision, the value proposition, the happy path, the MVP scope, and the business and revenue models.
- Build. De-risk it before any code: hypotheses, assumptions, risks, experiments, technology and the team.
- Launch. Go to market with intent: the strategy, the success metrics, growth, and the roadmap after the MVP.
The requirements and the sources follow in an appendix.
The method as a template: PRD Toolkit, on theinnovationmode.com.
What's inside
- Executive summary
- Discover: the need, the users, the market, the competition
- Define: vision, value, the happy path, the MVP, the business model
- Build: hypotheses, risks, experiments, technology, the team
- Launch: go-to-market, growth, the ask
- Appendix: requirements and sources
Where it fits
It is distilled from the same six analyses as the PRD, set as slides.
It comes after Product Requirements Document (PRD), and leads to PRD Executive Brief.
Questions
What is a visual PRD?
A PRD set as slides, for alignment and gate reviews: the same content as the written PRD, in the order a meeting needs.
Deck or document?
The document is the reference; the deck is for the meeting where the decision is made.
Do the work in Ainna.
Ainna is where you frame a problem, explore ideas and test them against the evidence. When the work is done, this is how it is packaged: a product requirements deck, written from your own analysis, about your own idea.
Which documents you can create depends on your plan.
Read next
- Guide: What is a Visual PRD?
- Where VentureForce began: number 0032 on Problem Radar
- All twelve: the document examples, together