What is a PRD executive brief?
A PRD executive brief puts the PRD's case on a dozen slides for the meeting that decides: need, users, market, edge, MVP, pricing, plan, risks, metrics and the ask.
Also called: Executive brief, Product brief.
Why it matters
Walk into the review with every question leadership will ask already answered, each with its number. The brief cuts the PRD to what a decision needs.
What's inside
- Executive summary
- The need
- The users
- Market size
- Differentiation
- Value proposition
- The MVP
- Revenue model
- Implementation
- Risks
- Product performance
- The ask
Where it fits
It is distilled from the same six analyses, cut to what a decision needs.
It comes after Product Requirements Document (PRD) and Product Requirements Deck.
Questions
What goes in an executive brief?
What a decision needs and nothing else: the problem, the opportunity, the MVP, the cost, the risks, the measures and the ask.
Brief or pitch deck?
The brief is for an internal decision; the pitch deck is for an investor. The facts are the same; the argument is different.
Do the work in Ainna.
Ainna is where you frame a problem, explore ideas and test them against the evidence. When the work is done, this is how it is packaged: a PRD executive brief, written from your own analysis, about your own idea.
Which documents you can create depends on your plan.
Read next
- Guide: How Do You Write a Great PRD?
- Where VentureForce began: number 0032 on Problem Radar
- All twelve: the document examples, together