What is a problem social carousel?
A problem social carousel tells a problem in five portrait slides for LinkedIn or Instagram: who it hurts, the evidence and what good looks like, ending on a question for your network.
Also called: LinkedIn carousel.
Why it matters
A well-stated problem travels further than a solution. It draws in the people who live with it and the people who could help, before there is anything to sell, and it tests whether the problem matters to anyone before you build.
What's inside
- A cover that stops the scroll
- Taken apart
- Why it matters
- What good looks like
- A question for your network
Where it fits
It is distilled from the framing and its strongest evidence.
It comes after Problem Framing Document.
Questions
Why post a problem rather than an idea?
A problem asks for help; an idea asks for approval. Problems draw the people who know the subject, and they test whether it matters to anyone before you build.
How many slides, and what size?
Five, in portrait 4:5: the shape LinkedIn and Instagram show largest in the feed.
What makes the first slide work?
One plain sentence about who is hurt and how, set to be read in a second.
Do the work in Ainna.
Ainna is where you frame a problem, explore ideas and test them against the evidence. When the work is done, this is how it is packaged: a problem social carousel, written from your own analysis, about your own idea.
Which documents you can create depends on your plan.
Read next
- Where VentureForce began: number 0032 on Problem Radar
- All twelve: the document examples, together