What is an idea social carousel?
An idea social carousel tells an idea in five portrait slides: a bold cover, the pain, the idea in three steps, what changes, and a call to action.
Also called: LinkedIn carousel.
Why it matters
An idea's first test is whether people get it in five slides. The carousel is the shortest form of the one-pager, written for a feed.
What's inside
- A cover that stops the scroll
- The pain
- The idea, in three steps
- What changes
- A call to action
Where it fits
It is distilled from the idea's definition, the need behind it and its success measures.
It comes after Idea One-Pager.
Questions
What makes an idea post work?
One promise on the cover, the problem in the reader's words, and the idea in three steps they can repeat.
What should the call to action ask for?
One thing: feedback, early users or collaborators.
Do the work in Ainna.
Ainna is where you frame a problem, explore ideas and test them against the evidence. When the work is done, this is how it is packaged: an idea social carousel, written from your own analysis, about your own idea.
Which documents you can create depends on your plan.
Read next
- Guide: How Do You Validate a Startup Idea Before Building?
- Where VentureForce began: number 0032 on Problem Radar
- All twelve: the document examples, together





