Document example · No. 06 of 12 · The idea

An idea, as a LinkedIn carousel.

A finished five-slide LinkedIn carousel, written by Ainna for VentureForce. Two slides are open here; the other three stay closed.

PowerPoint · 5 portrait slides · updated

The other 3 slides stay closed.

Sample Sample Idea Social Carousel for VentureForce, slide 1: Cover. The idea's name and promise, set to be read in a feed.
Cover. The idea's name and promise, set to be read in a feed. VentureForce · slide 1 of 5
Sample Sample Idea Social Carousel for VentureForce, slide 3: The idea. How it works, in three steps.
The idea. How it works, in three steps. VentureForce · slide 3 of 5

What is an idea social carousel?

An idea social carousel tells an idea in five portrait slides: a bold cover, the pain, the idea in three steps, what changes, and a call to action.

Also called: LinkedIn carousel.

Why it matters

An idea's first test is whether people get it in five slides. The carousel is the shortest form of the one-pager, written for a feed.

What's inside

  • A cover that stops the scroll
  • The pain
  • The idea, in three steps
  • What changes
  • A call to action

Where it fits

It is distilled from the idea's definition, the need behind it and its success measures.

It comes after Idea One-Pager.

Questions

What makes an idea post work?

One promise on the cover, the problem in the reader's words, and the idea in three steps they can repeat.

What should the call to action ask for?

One thing: feedback, early users or collaborators.

Do the work in Ainna.

Ainna is where you frame a problem, explore ideas and test them against the evidence. When the work is done, this is how it is packaged: an idea social carousel, written from your own analysis, about your own idea.

Start in Ainna

Which documents you can create depends on your plan.

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