# Idea one-pager example > A finished idea one-pager, written by Ainna for VentureForce. The whole page is open here. A finished example, not a template. Page: https://ainna.ai/documents/idea-one-pager · Word · one page · Document 05 of 12, the idea · Updated 6 October 2026 · Document designs by George Krasadakis ## The pages on show - Page 1 of 1, The one page: The problem, how it works, and the idea at a glance. Image: https://ainna.ai/images/examples/idea-one-pager-example-01-1200.webp ## What is an idea one-pager? An idea one-pager distils a concept to a single page: what it fixes, how it works, and the essentials at a glance, ready to share. Also called: One-pager, Product one-pager, Business idea one-pager. ## Why it matters Programmes rarely lack ideas; they lack ideas described well enough to judge. An idea in an email or a chat thread can't be compared with another. One page, in one format, lets ideas compete on their merit rather than on the presenter's storytelling. ## The idea format Innovation Mode describes an early idea in four parts. Ainna's one-pager puts the first three on the page, with the problem, the users, the market and the business model stated in its opening line. 1. **The idea and the problem it solves.** A plain title, and the need it answers, before any mechanics. In Ainna's document: the problem. 2. **Users, value and form.** Who it serves, the value to them and to the business, and the shape it takes: an app, a platform, a device, a service. In Ainna's document: at a glance: users, market, business model and form factor. 3. **How it works.** The core mechanics, the data and the dependencies, enough to judge whether it can be built. In Ainna's document: how it works. 4. **The big unknowns.** The uncertainties to resolve before investing. In Ainna they move to the assessment and the PRD's risks. The method as a template: [Business Idea Template](https://theinnovationmode.com/business-idea-template). The idea format as a one-page template, on theinnovationmode.com. ## What's inside - What it fixes - How it works - At a glance: users, market, business model and form factor ## Where it comes from Distilled from the idea's definition: what it fixes, how it works, the users, the market and the business model. Comes after: [Problem Framing Document](https://ainna.ai/documents/problem-framing-document) · [Brainstorm Outcomes Deck](https://ainna.ai/documents/brainstorm-deck) Leads to: [Idea Social Carousel](https://ainna.ai/documents/idea-carousel) · [Pitch Deck](https://ainna.ai/documents/pitch-deck) · [Product Requirements Document (PRD)](https://ainna.ai/documents/prd) ## Questions **How is an idea one-pager different from a product concept or a business case?** The one-pager is light enough that dozens can be written and compared. A product concept elaborates the chosen idea: its market, personas, technology, go-to-market and monetisation. A business case comes later, to justify the investment. **One-pager or pitch deck?** The one-pager is read in two minutes. The pitch deck makes the case slide by slide, for the meeting. **What should a product one-pager include?** The problem, how it works, who it's for, the market, the business model and the form it takes. Everything else belongs in the PRD. ## Links - Guide: [What Is a Product One-Pager, and How Do You Write One?](https://ainna.ai/resources/faq/one-pager-guide-faq) - The method: [Business Idea Template](https://theinnovationmode.com/business-idea-template) - The problem behind the idea: [Problem 0032 on Problem Radar](https://ainna.ai/problems/workforce-unprepared-for-the-disruption-ai-is-bringing) - All twelve documents: https://ainna.ai/documents (Markdown: https://ainna.ai/documents.md) ## Clarity, by design Every document is architected and designed for one purpose: clarity. The designs are original, built on the method of Innovation Mode 2.0 (Springer Nature, 2026), where some of them are published. Its author, George Krasadakis, has spent 25 years building products, in a career that spans Microsoft, Accenture, GSK and ResMed. Ainna distils your work into each one: every claim in its place, every figure with its source or its assumption. Decks are set in Roboto, documents in Georgia. ## About the sample It comes from one public problem, number 0032 on Problem Radar (https://ainna.ai/problems/workforce-unprepared-for-the-disruption-ai-is-bringing), which Ainna framed and developed into one idea, VentureForce. It is a concept, not a company; its market figures are AI estimates.